Digital Branded Content Uncovered is a first-of-its-kind insight report from DM Squared that shines a light on one of the most vibrant and creative but least researched sectors of the marketing industry. Based upon an analysis of data from DM Squared’s BC Intel service, the report quantifies the key dimensions of the digital branded content market and uses innovative content analytics to provide fresh insight into the art and science of this particular field of content marketing. The onset of the global COVID-19 pandemic four months into the report’s analysis period adds an extra layer of analysis and perspective that serves to underline the resilience, relevance and adaptability of branded content.
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